I was recently asked by the cycle wear specialists Assos to photograph the opening of their new flagship store on Londons Regent Street. The store is unique in that it has a bike in the changing room area of the store enabling customers to see how certain items of clothing feel when cycling on an actual bike.
My subjects for the day were Assos CEO Phil Duff and former competitive racer and former Vogue model Juliet Elliott.
This assignment is a great example of how I use my onsite lighting setup, this helped bring out the true vibrant colours of the Assos clothing thus making for a punchy set of images the client was over the moon with resulting in the images being used by countless media to promote the new store.
Assos CEO Phil Duff said, “Wherever you live in the world, cycling is the best way to get from A to B and we firmly believe that performance and style aren’t mutually exclusive. London is the epicenter of fashion and the ever-growing buzz around cycling and we’re thrilled to bring our passion to Regent Street”.